Mattel.com Web Analysis and Statistics

Website Summary

  • When was the website Mattel.com released?

    Mattel.com was registered on June 4, 1995 (29 years 4 months 29 days ago).

  • What is the traffic rank for Mattel.com?

    Website Mattel.com ranked 16,602 globally and 5,281 in United States.

  • How many people visit Mattel.com each day?

    Mattel.com has about 72,000 visits and 310,000 pageviews per day.

  • Which countries does Mattel.com receive most of its visitors from?

    Mattel.com is mostly visited by people located in United States, India and Canada.

  • How much does Mattel.com earn a month?

    Each month Mattel.com can earn $15,600 from advertising revenue.

  • How much is Mattel.com worth?

    Estimated value of Mattel.com is $380,000

  • What IP addresses does Mattel.com resolve to?

    Mattel.com resolves to the IP addresses 45.60.102.72

  • Where is Mattel.com server located?

    Mattel.com's server is located in California, Redwood City, United States Of America, 94065.

  • Who is registrar of Mattel.com domain?

    The mattel.com domain is registered and managed by MarkMonitor, Inc.

Mattel.com's metrics:

Global traffic rank:
16,602
Traffic rank in United States:
5,281
Domain authority:
87 / 100
Referring Domains:
3,730
Daily income:
$520.00
Estimated Worth:
$380,000
Owner info:
Mattel, Inc.
Website category:
Marketing/Merchandising
Safety status:
Safe

HTML Analysis

HTML Meta tags:

Title: Mattel | About

Description: We empower the next generation to explore the wonder of childhood and reach their full potential. Check out our top toys from Barbie, Hot Wheels, Fisher Price and more on Mattel.com!

Logo: mattel.com

HTML resources breakdown:

The homepage of mattel.com contains 94 resources, the total size is 1.02 MB. They are distributed as follows:

Resource type Resource count Size Percent
Document 2 3.18 KB 0.3 %
Image 23 541.07 KB 52 %
Font 4 85.71 KB 8.2 %
Script 14 338.70 KB 32.6 %
Stylesheet 2 2.55 KB 0.2 %
Media 0 0 0 %
Other 49 69.33 KB 6.7 %

In addition, the mattel.com homepage also uses 80 third-party resources, the total size is 837.30 KB.

HTTP Header:

Http-Version: 1.1
Status-Code: 200
Status: 200 OK
Age: 12
Cache-Control: public, max-age=0, must-revalidate
Content-Encoding: gzip
Content-Type: text/html; charset=utf-8
Date: Tue, 24 Jan 2023 14:00:49 GMT
Etag: "o7q5zp5msk19v3a"
Server: Netlify
Strict-Transport-Security: max-age=31536000
X-Nextjs-Cache: REVALIDATED
X-Nf-Render-Mode: odb ttl=60
X-Nf-Request-Id: 01GQJ1A1YQEJ845JDYREJY7ZDK
X-Powered-By: Next.js
Transfer-Encoding: chunked

Mattel.com Traffic Analysis

Daily unique visitors:
72,000
Daily pageviews:
310,000
Daily pageviews per visitor:
4.3
Daily time on site:
3:28 minutes
Traffic from search engine:
32.0 %
Bounce rate:
42.0 %
Monthly visits:
2,160,000
Annual visits:
26,280,000

Traffic by country:

# Country Traffic Percent Country Rank
1 🇺🇸 United States 46.6% 6,266
2 🇮🇳 India 7.5% 36,941
3 🇨🇦 Canada 5.6% 4,873

Top keywords by traffic:

Keyword Search traffic
barbie 3.1%
hot wheels 2.77%
mattel 2.71%
who invented barbie? 2.25%
fisher price 1.31%

Google Lighthouse Audit

Google Lighthouse is an open-source, automated tool for measuring the quality of web pages. Google Lighthouse audits websites on two separate mobile and desktop environments. Audit results are based on scores from 1-100 and are divided into 5 parts:

  • Performance: This is the most important part, it evaluates the performance of your website. Performance based on Core Web Vitals and key parameters such as First Contentful Paint (FCP), First Input Delay (FID), Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS).
  • Accessibility: Test user accessibility to your web application.
  • Best Practices: Website Trust and Safety testing, extensions, XSS, HTTPS...
  • SEO (on page): These checks ensure that your page is following basic search engine optimization advice.
  • Progressive Web App (PWA): Check out the modern technologies used on your web app.

Here are the results of the Google Lighthouse audit for the website mattel.com:

On Mobile

20
Performance
81
Accessibility
83
Best Practices
79
SEO
0-49 50-89 90-100

On Desktop

56
Performance
83
Accessibility
83
Best Practices
75
SEO (on page)

Mattel.com SSL Certificate Information

mattel.com supports HTTPS with the following certificate information:

Common name: *.pollypocket.com
SANs: *.pollypocket.com, *.megaconstrux.com, stage.worldserver.mattel.com, worldserver.mattel.com, *.americangirlpublishing.com, barbie.cn, *.play.hotwheels.com, *.about-barbie.mattel.com, beta.api.consumer.mattel.com, *.barbie.cn, *.firemansam.com, fpinventorconnect.com, *.hotwheels50th.mattel.com, beta.play.fisher-price.com, *.ideas.mattel.com, fisher-price.com, *.monsterhigh.com, thomasandfriends.com, *.play.thomasandfriends.com, mattelinventorconnect.com, testfpconnect.fisher-price.com, www.americangirlmena.com, *.fisher-price.com, *.static.mattel.com, *.core.mattel.com, *.enchantimals.com, *.hwcityplanner.mattel.com, *.infinite-loop.mattel.com, hotwheels.com, www.fpinventorconnect.com, *.play.bobthebuilder.com, mattel.com, *.mattel.com, allaboardforglobalgoals.com, qa.api.consumer.mattel.com, www.mattelinventorconnect.com, *.onestore.barbie.com, www.monsterhigh.com, www.myfpideas.com, *.content-svcs.mattel.com, monsterhigh.com, *.everafterhigh.com, *.view-master.com, *.allaboardforglobalgoals.com, *.platform.mattel, privacy.mattel.com, *.sandbloks.com, barbie.com, *.store.americangirl.com, *.hotwheels.com, *.bobthebuilder.com, americangirlmena.com, imperva.com, *.user.mattel.com, dev.api.consumer.mattel.com, *.barbie.com, firemansam.com, *.mymattelideas.com, *.whyplay.mattel.com, pid.mattel, training.api.consumer.mattel.com, view-master.com, beta2.api.consumer.mattel.com, *.thomasandfriends.com, americangirlpublishing.com, store.mattel.com, *.onestore.hotwheels.com, trackupload.hotwheels.com, mymattelideas.com, www.pid.mattel, *.jurassicworld.mattel.com, myfpideas.com, bobthebuilder.com, *.corp.mattel.com
Serial Number: 0107582937F5583768FFEFF5A86B0EFC
Signature Algorithm: RSA-SHA256
Issuer: GlobalSign Atlas R3 DV TLS CA 2022 Q4
Fingerprint: 8a3ca1b2219b94e00236405a54aa3150c920c47f
FingerprintSha256: 3c06bc861bdf0d02245f4842ff845aec0246186c54e74b3eaaf3b27b88e975df

Mattel.com Domain Name Information

Domain TLD:
com
Domain Registrar:
MarkMonitor, Inc.
Registration Date:
June 4, 1995
Expiration Date:
June 3, 2023
Domain Age:
29 years 4 months 29 days
Domain Status:
  • clientDeleteProhibited
  • clientTransferProhibited
  • clientUpdateProhibited

Domain Nameserver Information:

Host IP Address Country
ns1.markmonitor.com 149.112.160.1 🇨🇦 Canada
ns2.markmonitor.com 176.97.158.1 🇦🇹 Austria
ns7.markmonitor.com 149.112.161.2 🇨🇦 Canada

Full WHOIS Lookup:

Domain Name: mattel.com
Registry Domain ID: 386612_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.markmonitor.com
Registrar URL: http://www.markmonitor.com
Updated Date: 2022-05-03T09:17:03+0000
Creation Date: 1995-06-05T07:00:00+0000
Registrar Registration Expiration Date: 2023-06-04T00:00:00+0000
Registrar: MarkMonitor, Inc.
Registrar IANA ID: 292
Registrar Abuse Contact Email: [email protected]
Registrar Abuse Contact Phone: +1.2083895770
Domain Status: clientUpdateProhibited (https://www.icann.org/epp#clientUpdateProhibited)
Domain Status: clientTransferProhibited (https://www.icann.org/epp#clientTransferProhibited)
Domain Status: clientDeleteProhibited (https://www.icann.org/epp#clientDeleteProhibited)
Registry Registrant ID:
Registrant Name: Domain Administrator
Registrant Organization: Mattel, Inc.
Registrant Street: 333 Continental Blvd.,
Registrant City: El Segundo
Registrant State/Province: CA
Registrant Postal Code: 90245
Registrant Country: US
Registrant Phone: +1.3102524220
Registrant Phone Ext:
Registrant Fax: +1.3102523861
Registrant Fax Ext:
Registrant Email: [email protected]
Registry Admin ID:
Admin Name: Domain Administrator
Admin Organization: Mattel, Inc.
Admin Street: 333 Continental Blvd.,
Admin City: El Segundo
Admin State/Province: CA
Admin Postal Code: 90245
Admin Country: US
Admin Phone: +1.3102524220
Admin Phone Ext:
Admin Fax: +1.3102523861
Admin Fax Ext:
Admin Email: [email protected]
Registry Tech ID:
Tech Name: Domain Administrator
Tech Organization: Mattel, Inc.
Tech Street: 333 Continental Blvd.,
Tech City: El Segundo
Tech State/Province: CA
Tech Postal Code: 90245
Tech Country: US
Tech Phone: +1.3102524220
Tech Phone Ext:
Tech Fax: +1.3102523861
Tech Fax Ext:
Tech Email: [email protected]
Name Server: ns3.markmonitor.com
Name Server: ns1.markmonitor.com
Name Server: ns2.markmonitor.com
Name Server: ns6.markmonitor.com
Name Server: ns7.markmonitor.com
Name Server: ns4.markmonitor.com
Name Server: ns5.markmonitor.com
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2023-01-24T14:00:57+0000

Mattel.com Server Information

Server IP Address:
45.60.102.72
Hosted Country:
🇺🇸 United States
Latitude, longitude:
37.5324 , -122.249
Location:
California, Redwood City, United States Of America, 94065

DNS Record Analysis:

Host Type TTL Extra
mattel.com A 43200 IP: 45.60.12.72
mattel.com A 43200 IP: 45.60.102.72
mattel.com NS 43200 Target: ns1.markmonitor.com
mattel.com NS 43200 Target: ns2.markmonitor.com
mattel.com NS 43200 Target: ns3.markmonitor.com
mattel.com NS 43200 Target: ns4.markmonitor.com
mattel.com NS 43200 Target: ns5.markmonitor.com
mattel.com NS 43200 Target: ns6.markmonitor.com
mattel.com NS 43200 Target: ns7.markmonitor.com
mattel.com SOA 86400 MNAME: ns1.markmonitor.com
RNAME: hostmaster.markmonitor.com
Serial: 2023010502
Refresh: 86400
Retry: 3600
Expire: 2592000
Minimum TTL: 172800
mattel.com MX 900 Priority: 10
Target: maila.mattel.com
mattel.com MX 900 Priority: 10
Target: mailb.mattel.com
mattel.com MX 900 Priority: 30
Target: mailc.mattel.com
mattel.com TXT 3600 TXT: MS=ms32300319
mattel.com TXT 3600 TXT: klaviyo-site-verification=RbzuTn
mattel.com TXT 3600 TXT: klaviyo-site-verification=SU4YSV
mattel.com TXT 3600 TXT: klaviyo-site-verification=T3Zp3h
mattel.com TXT 3600 TXT: klaviyo-site-verification=UjukNr
mattel.com TXT 3600 TXT: klaviyo-site-verification=Wq4Ks2
mattel.com TXT 3600 TXT: klaviyo-site-verification=XAb6sJ
mattel.com TXT 3600 TXT: apple-domain-verification=8rHg56dysd6NHEGG
mattel.com TXT 3600 TXT: flexera-domain-verification-ckzubskqelawyefd
mattel.com TXT 3600 TXT: flexera-domain-verification-nwxkrsgcsfxtodgn
mattel.com TXT 3600 TXT: shopify-verification-code=elce9sYD8cm9qq4K3no1kZ0P1lrGv5
mattel.com TXT 3600 TXT: mongodb-site-verification=XXdQ0UFy0qkOQAORsJr17oQNzzcTGtnx
mattel.com TXT 3600 TXT: facebook-domain-verification=mucmxd3t3t1mxbyt4a68mh84ivrixr
mattel.com TXT 3600 TXT: facebook-domain-verification=q47c0fpjz5dyktmjv753zh6kebe01u
mattel.com TXT 3600 TXT: globalsign-domain-verification=83592c502ac01718e2183bfc36065346
mattel.com TXT 3600 TXT: globalsign-domain-verification=e476f4c481f8f624456730450e3b7568
mattel.com TXT 3600 TXT: google-site-verification=loworyG6vj9eIjGPgkCCus46iWRe7_0O764_rfYeEkU
mattel.com TXT 3600 TXT: globalsign-domain-verification=pDtpZs5zlfezawJtY1S9biKFk7cOtLvQkf-Gpipivm
mattel.com TXT 3600 TXT: v=spf1 ip4:156.20.174.28 ip4:156.20.174.19 ip4:156.20.174.20 ip4:156.20.226.21 ip4:156.20.226.22 ip4:156.20.226.28 ip4:63.100.125.35 ip4:195.108.1.26 ip4:202.64.121.134 ip4:209.34.72.104 ip4:156.20.30.143 ip4:148.163.157.28 ip4:148.163.159.28 include:o365.connector.mattel.com include:spf.protection.outlook.com include:spf.mandrillapp.com include:_spf.centercode.com include:spf_hrc.mattel.com include:shops.shopify.com include:spf.backinstock.org -all
mattel.com TXT 3600 TXT: stripe-verification=d2c5519112b8ef89651a7247406c9196fc7ceb57cd1b375b4097a8e1fee82b4b
mattel.com TXT 3600 TXT: s3STULtuaC+JAYVIErkuu1jxN4b7luXvu+1dGR6UPlJiVsq+mJTx/+uVjFK9aBenktzLyg3YvvIH3U/JDtnGyg==
mattel.com TXT 3600 TXT: ciscocidomainverification=1db3115a9241d383c0dfcf306debfa682494a0323e4f8e91c6d4b7761d19dd16
mattel.com TXT 3600 TXT: 363-242-484
mattel.com CAA 43200 Flags: 0
mattel.com CAA 43200 Flags: 0
mattel.com CAA 43200 Flags: 0
mattel.com CAA 43200 Flags: 0
mattel.com CAA 43200 Flags: 0
mattel.com CAA 43200 Flags: 0
mattel.com CAA 43200 Flags: 0

5 websites similar to Mattel.com

1.Fisher-price.com(19% similarity)

fisher-price.com Rank:1,299,008 Worth:$240

Explore Fisher-Price nursery essentials and toys for newborns and babies at Mattel.com. Shop top registry picks, developmental toys, and more!

2.Hotwheels.com(5% similarity)

hotwheels.com Rank:4,727,396 Worth:$16

Shop for the latest in Hot Wheels cars, track sets, playsets and more on Mattel.com. Find the perfect Hot Wheels gift today!

3.Toysrus.com(5% similarity)

toysrus.com Rank:57,526 Worth:$110,000 DA:79

Toys”R”Us is the leading kids store for all toys, video games, dolls, action figures, learning games, building blocks and more. C'mon, Let's Play!

4.Fatbraintoys.com(3% similarity)

fatbraintoys.com Rank:83,501 Worth:$75,000 DA:62

Fat Brain Toys - the top online toy store for the very best educational toys, games, and gifts. Smart selection of Montessori toys for all ages, including baby, toddler, and teens. Named one of the best toy stores in America, we feature the very best toys for Christmas and Hanukkah 2021. Full color toy catalog now available!

5.Bigbadtoystore.com(3% similarity)

bigbadtoystore.com Rank:5,645 Worth:$1,200,000 DA:67

Typos of Mattel.com

Sometimes, misspellings make a good domain name. And spelling errors are also a great way to create keywords for SEO. And the following are all possible typos of Mattel.com. You can use them for competitive domain name search or for SEO strategies for Mattel.com:

  1. nattel.com
  2. kattel.com
  3. jattel.com
  4. mzttel.com
  5. msttel.com
  6. mwttel.com
  7. mqttel.com
  8. martel.com
  9. maftel.com
  10. magtel.com
  11. maytel.com
  12. ma6tel.com
  13. ma5tel.com
  14. matrel.com
  15. matfel.com
  16. matgel.com
  17. matyel.com
  18. mat6el.com
  19. mat5el.com
  20. mattwl.com
  21. mattsl.com
  22. mattdl.com
  23. mattrl.com
  24. matt4l.com
  25. matt3l.com
  26. mattek.com
  27. mattep.com
  28. matteo.com
  29. attel.com
  30. mttel.com
  31. matel.com
  32. mattl.com
  33. matte.com
  34. amttel.com
  35. mtatel.com
  36. mattel.com
  37. matetl.com
  38. mattle.com
  39. mmattel.com
  40. maattel.com
  41. matttel.com
  42. matteel.com
  43. mattell.com

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