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This study guide was been developed by Geoff Fripp to assist university-level marketing students better understand and work with the topics of market segmentation, targeting, differentiation and positioning. It includes free tools, lots of examples, and how-to guides.
Prepared by a marketing lecturer, designed for university-level students
This website has been designed to assist marketers to quickly and easily understand and create their own perceptual maps: includes a free Excel tool.
This website is designed to help you understand the more detailed aspects of calculating customer lifetime value (commonly abbreviated to CLV or CLTV) and using…